How to Choose the Right Font to Suit Your Business Website
Choosing the right font for your website is as intrinsic as choosing the best colour for your brand and choosing the perfect logo. Each element acts a brick in the foundation of your business and helps your website to perform well and build your success. Selecting your website font - or fonts - may seem less important than writing copy and selecting the right images, but they help to convey the quintessence of your business’s ethos or culture and can powerfully create a good first impression for your website.
Each element in the design of your website should work in harmony, in a unique way to express your business to the right receptive audience. You may be fond of a certain font, but it may not be a good reflection of your organisation or brand. Here are our recommendations on how to choose the best font for your website.
Resonance
Choosing the right typography is the art and technique of arranging a typeface to make it readable and appealing to your target market. You need to know who your ideal customer would be, and you need to choose a font that will resonate with them.
Crafting creative content is a waste of time, if your font manifests a different tone. For example, if your ideal audience is the senior generation, it is better to select a simple, slightly larger font, whereas a younger demographic is more likely to respond to something quirky and less formal.
If you write children’s books for a living, like Ambella Books see www.ambellabooks.co.uk you might want to a childlike script, whereas if you run a health and fitness company, like MK Health Hub www.mkhealthhub.co.uk a more robust font might reflect your image better.
Our it’seeze website designers are experts in this area, having worked on hundreds of local websites across North Essex and we are happy to help you find a suitable font to reflect your tone.
Font types
There are three main styles of font. Each will appeal on a different level, so it’s good to know their strengths and weaknesses. They are serif, sans serif and script fonts.
Serif
The name serif comes from the line or stroke attached to the end of a letter or symbol as with Times New Roman and Georgia. Commonly used for books and newspapers, serif fonts have a classic style which are considered elegant and are frequently used to attract older readers.
Sans serif
As you may guess, sans serif fonts don’t have the serif lines or strokes at the ends of letters or symbols, and are often used to convey simplicity, minimalism or modernity, as they are easier to read. They are often used on websites for this reason and include Helvetica, Futura and Arial.
Script
Resembling handwriting, script typefaces, like Reklame script and Lobster, are popular for display or trade printing. They are sometimes used for more creative businesses.
Design
Use a font that will be appealing to your desired viewers and will not drive them away. To help establish cohesion on your website, it is best to maintain the same font throughout, but you could perhaps use variations of it, e.g., in italics, or bold, for headings.
If you have a call to action, you may want to use a larger size font or a change of colour or even a different font. The challenge is to choose a font for your website that will be easy to read, whatever screen it is viewed on.
What to do and not do
Do remember that less is sometimes more appealing. A solid block of text can put people off your website, so ensure to include spaces and avoid overcrowding.
Don’t use too many colours. The ideal is to aim for is three, a primary, a secondary and an accent colour. Using the same colour as the branding on your logo can create the impression of orderliness and professionalism, for example.
Don’t blindly copy your competitors. What looks good on their website design, might not work for yours.
Do contact us to discuss your website design ideas and font. Our Leading Motion staff are a talented design team ready to create for you the website you’ve always dreamed of.
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