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Logo Design Tips  

Your company logo is arguably the most important aspect of your brand, it’s the first thing people will see and the thing they will remember so it’s super important to get it right. Your logo should represent your company’s personality, instantly convey what you are about, who you are and what you do. 
 
Important things to consider include colour, font, style and of course quality but it’s also important to think about your target audience as your logo needs to engage with this group first. 
 
We have put together some tips to help both new businesses looking to develop a logo for the first time and established companies looking to re-brand or develop their logo. We hope you find them useful. 
1) Choose your typeface carefully... 
 
It’s best to use 2 fonts maximum, choose fonts to match your business and audience. If you are running a kids play centre then your font choice needs to be fun and colourful to reflect the service you offer.  
 
If your business is in law your font choice may be a little more conservative in order to portray stability, trust and professionalism. Remember to make sure your chosen font is as easy to read on a screen as it is on printed material. Also test it on a business card, business stationary as well as in black and white format. 
2) Keep it simple... 
 
We know your logo needs to be memorable, it needs to stand out but it also needs to work well across many media platforms. These include, websites, social media, printed material, adverts, clothing, business cards and sometimes vehicle graphics so make sure it’s clear, clean and to the point. 
 
If it’s a complicated image with many shades it might not work so well in all situations. So keep it simple and remember to test your chosen design as much as possible before it’s finalised as changes later can be costly. 
3) Stay away from fashion trends... 
 
Your company logo should be designed for life and not just for Christmas, it can be an expensive and time-consuming exercise to re-brand a few years down the line if it starts to look outdated or is not representing you in the correct way. Business and services change so consider what your business will look like in 10 years, does your chosen logo still work? 
 
Avoid trends, stick to designing your logo around your company, it’s culture with an eye on the future. 
4) Avoid stock art like the plague... 
 
It’s a massive giveaway if you use stock art for your logo, first of all it looks DIY and secondly it’s quite likely it will have been used else were so it’s not representing a very unique brand. 
 
Invest in a good graphic designer who will look to understand your business and requirements before starting the design process. 
5) Don’t be a copy cat 
 
One of the biggest logo design mistakes of all and unfortunately it’s becoming more common. As mentioned, the purpose of a logo is to represent your unique company and brand.  
 
If it looks like another companies brand it's failed. You may also get into trouble over copy write issues later so be unique in every way. 
6). Choose your colour carefully 
 
As with font choice it’s important to choose logo colour very carefully and in most cases restrict the colour pallet to 2 / 3 colours or shades per logo. Choose colours that go well together; choose colours that represent your business and brand. 
 
Avoid colours that clash and make sure they are tested on dark backgrounds as well as light. Consider where your logo will be viewed and how the colours will work in specific situations before you make your final choice. 
 
A good logo designer will present your logo in gray-scale at the design stage so you can see how it looks when printed out in black and white. 
Next steps 
 
If you are looking for some assistance with your logo design, re-design or banding download our PDF and return the form to hello@leadingmotion.co.uk. We will then come back to you with some suggestions and budget costs for your project. 
 
Or if you would prefer to speak to us directly please call us directly on: 01206 512093 for further information. 
 

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